Increasingly, clients and agencies are trending more toward digital output than traditional thirty-second spots and print ads.
We’re not tell you anything new here, interns. You’re on Facebook, so you see how brands attempt to engage you in your daily browsing and invite you to participate in their activities, rather than disrupt your routine and shove messages in your face.
You’re smart. You know that’s the trend.
So how can you effectively prepare for it?
First, I think it’s reasonable to think that designers, programmers, analysts and other technically-minded students are staring a great opportunity in the face. As more traditional agencies expand their digital capacity, and new digital shops open in prime markets, staffing needs are going to be greater than ever. Combine this with the increasing client proportioning of monies from traditional media channels to innovative ones, and there’s a chance for more employment (and more internships).
But outside of planners and designers, account managers need to concern themselves with this as well. Any account management intern can demonstrate his awareness of the media intricacies of a television buy, but you can really wow your interviewer by keeping up with your digital trends. Looking for a place to start? This link should pique your interest (and give you an example of the amount of money involved in this field).
