Anand and I couldn’t have been more pleased to meet so many friendly faces at the BDI Career Fair on the NYU Campus.
For the most part, the young students who spoke with us were confident, eager, poised and determined to get their points across, which was fantastic. Everybody looks for different things when they speak with students. I think a firm handshake is important and Anand appreciates a sense of humor.
In advertising, there’s one other thing that’s important: creativity. Advertising, marketing and public relations are the best fusion of steadfast business principles and creativity that you might find, so you need to exploit this. Prove why you’re creative, make us laugh, be interesting.
And while you’re being confident, check out Part II of our interview with Ilana Bryant, Chief Strategy Office at Strawberry Frog.
