During my internship at Arnold, I had the chance to work for Ocean Spray, The First Marblehead Corporation, Royal Caribbean International, Volvo and some new pitches. I interacted with many successful and inspiring account executives, brand planners and creatives that gave me valuable guidance. I was excited about the opportunity to intern with such a well-regarded ad agency. I attended many briefs and I had the chance to see several presentations including The Volvo Ocean Race.
I have learned how to apply my knowledge and skills in large-scale real-world projects. I realized the importance of patience and determination in turning a good idea into a great idea.
I was working very close to a psychologist, Lisa Haverty. We were working under the umbrella of the Department of Human Nature that draws upon neuroscience, sociology, psychology, and computer science to help figure out what makes people hit the “buy button.” Lisa Haverty, who has a PhD in cognitive science from Carnegie Mellon University, has an academic background, working with artificial intelligence, educational software, and public policy. Haverty's ability to translate "theory processing" and "knowledge representation" into simple briefs for copywriters, ad directors, and brand planners is what makes her so integral to the ad agency.
I strongly believe that Arnold has to offer an amazing real life experience. During my internship I had the opportunity to learn many different things for the advertising business.
During my internship I had the opportunity to attend the Brown Bag Seminars that were created specifically for the Internship Program to provide interns with a stronger understanding of what each department within the agency does. A representative from a different department was explaining the department’s function within the agency, how they got their start, etc. I feel that by being exposed to different departments you can get a better understanding of the advertising field.
Advertising is an amazing blend of different people, with different backgrounds and interests. Arnold is a perfect example of diversity creating a dynamic environment for innovation and creativity.
Companies manage to be innovative through sophisticated applications that are based in operations; “Supply Chain Management”, “Product Development”, “Product Quality”, “Costumer Relationship Management” are some examples. I was happy to see how Arnold, as a full-services communications agency, applies these methods in practice. I was also happy to become part of the culture of Arnold, as a solid preparation for my future career.
As a member of the Integrated Analytics department I realized the importance of being focus on a clear goal, know what the brand stands for and have a rich insight into how the audience thinks, feels and behaves. Sometimes the traditional approach of research begins with hypotheses. Clients have their opinions of what people think, feel and do. The agency is trying to do exploratory research that is equal in weight to validation and measurement. There is a fertile territory out there to observe what people think, feel and do without disrupting or directing them.
The internship was an excellent match for my skills and interests. I am confident that my coursework enabled me to be a productive member of your team. In addition to my enthusiasm, I brought to the position a willingness to learn, both about the company and the advertising field.
Education and career seem like homocentric circles. Although they are different, they have the same centre and define each other. I broadened my circle of career through an internship within the field of advertising and marketing.
I believe in the motto: “Great things occur at the point where different fields of science meet”; advertising is an excellent example of such a fusion. This is why I am attracted from many of its fields.
I am among the people who believe that success comes step by step and I was happy for the opportunity to take my next step at Arnold.
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Follow up
Be himself during the interview
Have already done another internship
Fall 2007
for Credit
Boston, MA
Reviewed on 02/26/2008