Shane Hutton is Creative Director at Modernista!, and has led creative ideas for Hummer, Cadillac, and countless other brands. Who else would you want giving you portfolio tips? We're grateful that Shane took so much time and provided such rich information, so have a read and enjoy.
1. Make it small. Preferably pocket sized. Something the people you want to show it to can slip into their pocket or purse and look at on a plane.
2. Make the cover interesting. That's the first thing we see. Make it count.
3. Avoid puns.
4. Don't be afraid to throw in things that tell people about you personally. Not just your work. A page here or there with no marketing on it, but that is entertaining and reflective of your taste, helps to break the book up into digestible chunks.
Rachel Tigges is a Marketing Associate at 24Seven, one of the largest fashion and entertainment placement agencies in the industry. We know that we're typically focused on advertising and marketing, but we've received interest about this industry and thought that it's always better to provide more content than restrict it. With that in mind, Rachel has offered some advice on graduates seeking to break into this ultra-competitive market.
So you want a job in fashion?
Let 24 Seven help take you there. True to our name, we are always here for you. We are the Premier International Recruitment Company working with the biggest names and the best brands in fashion, retail, beauty, marketing, advertising, & entertainment both nationally and internationally.
Admittedly, one of the most anxiety-inducing components of your internship hunt is the interview. If your resume stands out, so should you.
In our never-ending quest to supply you with as much information as possible to get you over the hump, we've asked Cari Lucks, Human Resources Manager at McCann Erickson in New York for five questions she might ask an intern, and per her recommendation, you should be prepared to answer these (or questions like them) in your interview:
1. Why are you interested in this industry?
2. What have you been doing in school, beside classes, that are preparing you for this industry?
3. Tell me about a time you worked in a group setting and someone wasn't pulling their weight. What did you do/say?
4. What, within this industry, are you wanting to learn more about and what have you done already to learn about it?
5. What keeps you fresh?
Check back soon. I'll tell you what not to say.
Joe Grimaldi is President and CEO of Mullen. Mullen has, for years, been one of greater Boston's most awarded and renowned agencies, and with its upcoming move from its historic manor house in Wenham to downtown Boston, its reputation and creativity will skyrocket from their already-quite-high platforms.
Joe offered his thoughts on a few brief questions about internships, and as always, it's our pleasure to pass them on to you.
YouIntern.com: What do you feel is the most differentiating feature about Mullen's internship program, and how has this benefited the students and the agency?
Joe Grimaldi: We care about the education the interns get and put time, energy and senior management involvement into it. We need the best people to come into the business if we are to be a competitive industry, and the best way to do that is to help shape them. It's an industry cause.
Ilana Bryant is the Chief Strategic Office at StrawberryFrog, one of the most influential independent agencies worldwide. She was kind enough to answer some questions about planning, strategy, StrawberryFrog and internships. In Part I, she discussed her agency and its take on planning.
Ilana Bryant is the Chief Strategic Office at StrawberryFrog, one of the most influential independent agencies worldwide. She was kind enough to answer some questions about planning, strategy, StrawberryFrog and internships. In Part I below, she discusses her agency and its take on planning.
My first interview after leaving school was awful. It was a small agency – 44 people. I was surrounded by four people that barraged me with tough questions. The owner of the agency came over and yelled at us for wasting the day sitting around talking instead of working. The recruiter that sent me insisted I take the job if it was offered. Fortunately, I took her advice. The agency was Chiat/Day. I spent the next 7 years there; working on some of the most recognized ads ever produced. Later, I moved to Team One as Head of Integrated Production. I learned that the only thing that differentiates ad agencies is the talent they can attract. So, I started a recruiting company – BLT Recruiting.
Celine Cohen is an Account Director at BBH, leading the agency's work on British Airways and 'all' detergent. She's a six-year advertising veteran, having worked previously at DDB before coming to BBH.
In our latest piece of Expert Advice, Celine shares her thoughts on internship interviews and offers some tips for future interviewees.
Have a point of view.
Be prepared to talk about campaigns you like (they don't have to be from the agency you're interviewing with...but it doesn't hurt ). Don't just evaluate the creative, think about how the mediums they used to communicate to their target(s) were relevant and efficient.
Know the Agency.
Do your research. Get a sense of the culture, the creative, the future of the agency. Go to the website but also Google for articles.
Be humble.
You have an advertising textbook, written four years ago that talks about the impending “internet boom” and its potential marketing reach.
Your mind is spinning, nervous fretting over your internship interview. The resume? Polished, printed seven times, on cardstock. The references?
