Ilana Bryant is the Chief Strategic Office at StrawberryFrog, one of the most influential independent agencies worldwide. She was kind enough to answer some questions about planning, strategy, StrawberryFrog and internships. In Part I, she discussed her agency and its take on planning.
Ilana Bryant is the Chief Strategic Office at StrawberryFrog, one of the most influential independent agencies worldwide. She was kind enough to answer some questions about planning, strategy, StrawberryFrog and internships. In Part I below, she discusses her agency and its take on planning.
The YouIntern.com team will be at the Business Development Institute's Second Annual Advertising Industry Diversity Job Fair and Leadership Conference on Wednesday, February 27th on the campus of New York University.
We are pleased to be recognized as a Supporting Organization and will have a table during the fair. We'd love for you to come by and chat about internships, sign up, write a review, and listen to some music.
As the BDI home page notes, "recruiting sponsors include Carol H. Williams Advertising, McCannWorldgroup, Goodby, Silverstein & Partners, Google, 24 seven and others!" Students, this is a great chance to pass on your resume and get noticed.
Celine Cohen is an Account Director at BBH, leading the agency's work on British Airways and 'all' detergent. She's a six-year advertising veteran, having worked previously at DDB before coming to BBH.
In our latest piece of Expert Advice, Celine shares her thoughts on internship interviews and offers some tips for future interviewees.
Have a point of view.
Be prepared to talk about campaigns you like (they don't have to be from the agency you're interviewing with...but it doesn't hurt ). Don't just evaluate the creative, think about how the mediums they used to communicate to their target(s) were relevant and efficient.
Know the Agency.
Do your research. Get a sense of the culture, the creative, the future of the agency. Go to the website but also Google for articles.
Be humble.
You hang up the phone – your contact came through.
Here’s a frank truth for anyone majoring in advertising, taking ad classes or working on a very disciplined (undergraduate or graduate) degree in communication: anyone can sound just as intellige
I've had the dubious privilege and misfortune of having a number of internships during my collegiate years, and I’m happy to say that I was never ordered to fetch lunches or dinners for my collea
You have an advertising textbook, written four years ago that talks about the impending “internet boom” and its potential marketing reach.
Your mind is spinning, nervous fretting over your internship interview. The resume? Polished, printed seven times, on cardstock. The references?
